YEMIMA SOFIA ANANDA
A Creative Worker Who Strives to Learn More
Aside as a Concept Artist, I am a graphic designer and illustrator for more than 5 years. I am responsible in digital poster designs, social media branding and post designs, game UI/UX for app and interactive activities in exhibitions, as well as campaign concepting.
FREELANCE - DIPTI NAILS
Content and photography
The client wanted a clean and simple approach with their brand, and I coordinated the workflow together with my team to enhance efficiency in production. I was responsible in handling photo edits and layouts for post production contents.
PERSONAL PROJECT
NCT 127: STICKY - Album repackage
As a person who also fancy hearing K-pop music, I was inspired to make an album repackage from one of my most heard K-pop artist. The idea using two-tone colors were to evoke a mysterious yet modern mood for the album.
Paper based products
As an illustrator, I was thrilled to make paper based products which came from my favorite IPs. Credits are fully reserved to all the IP creators. Here are some of my artworks that can be implemented as merchandise.
BATIC Conference 2025
Game UI/UX and frame design
I was responsible in creating game UI art for BATIC 2025 that was held for 3 days in Bali (26-29 August 2025). The process started from brainstorming during our first online meeting. Once the interactive activity was approved, I proceed in creating the UI/UX for the activity aligned to the creative direction from the client. In a span of 3 days, I finished all the designs needed and passed my designs to the programmer team for quality and technical check.After finishing the game UI art, I continued designing several frame alternatives for photo booth session using PROTO Hologram. All designs were aligned with the creative direction from the client and were submitted within 2 days of work with minor revisions.The client informed my team that the guests and delegates were so pleased with the game activation and the frame display on the PROTO Hologram.
Marketing content: bits of love
Visual Branding
I was responsible in directing and maintaining visual style according to the game otome genre. With the target audience of young women and a romance comedy concept within the game, I came up with a bright yet soft and rounded graphic elements.
Social media content creator
I am responsible in directing and maintaining a clean design for the game's social media. I am also responsible in content creations and filter types of contents that are suitable for the game.
The demo of Bits of Love: An Otome Game is downloadable on Steam! Feel free to visit our website and social media by clicking the buttons below!
Game UI/UX: The Elites
This is a personal project that is inspired from Call of Duty. I concepted the overall UI assets and created the layouts that can be seen below. The UI assets are made in Figma. The characters are all originally created and concepted when me and my friends played Call of Duty mobile. Hence, sparked the idea of our profiles as game characters.
Yosh ID
Visual Branding & App design
I designed the UI/UX for Yosh ID app with a fun and friendly touch, enhancing Yosh ID's warm branding. The app was designed as a medium for gacha products between Yosh ID and their co-partners in their intellectual properties collaborations. I was responsible in determining the app-flow and overall branding of this project's application. Special shotout to my fellow team mate, Regis Hariadi, who is responsible in logo and mascot creation in this project.
creative agency: NEOPEXELS
Brand Guidlines
I designed the guidelines needed for Neopexels with the keywords of technology, simple, and creative. Acid green become its primary color which marks energy, innovation, and a sense of modernity. I combined holographic-colored assets to enhance futuristic aesthetics in the brand.
Social media content creator
I am responsible in directing and maintaining a clear, simple, as well as aesthetic design for the brand's social media. I am also responsible in content creations and filter types of contents that are suitable.
Miscellanous
I am also responsible other designs required by both Neopexels and V2 Indonesia. One of them was in creating Google Play Ads for V2 Indonesia's new digital app, 'Alkitab AI'.
